Email Marketing 101: What is it? & Why is it Important? - Pocket Money Secrets

Email Marketing 101: What is it? & Why is it Important?

Still having troubles selling your/affiliate product/services?

Looking for the right marketing strategies and tactics but don’t know which one to choose from?

Have you ever considered doing email marketing?

I’m sure the moment you read the word “email marketing”, your first thought was probably, “isn’t email marketing dead?”.

This is where I come in and change your perspective on email marketing.

But first and foremost, what is email marketing?

In short, if you take the word “email” and “marketing, it tells us that it’s another way of selling through email. Just like the way we sell a product/service to someone using FB ads. Email is another alternative that we use to sell products and services through written word.

Surprisingly, email marketing is still significant in 2020. Almost every web user on the Internet has at least 2 email accounts. I mean, we all had to make email accounts to get access Facebook, Instagram, and other social media platforms.

You’ll be more surprised to hear that email marketing beats social media. In fact, a population of 4 billion peoplen have more email accounts than social media. And of that 4 billion, half of them look through their emails.

So what does this have to do with you?

I’m going to share with you the real truth that you need to know all about email marketing. The dirty secret that made successful entrepreneurs millionaires and don’t want you to know about. As well as, why most people don’t make it online.

Why Is Email Marketing So Essential?
If anyone says that the email industry is dying, they don’t know what they’re talking about.

With approximately 4 billion active email users in 2020, it’s pretty evident that email marketing is very much alive and thriving. Especially when most web users have at least one or two emails each.

On top of that, email marketing dominates some key factors when it comes to running an online business.

Email VS Social Media
Now you might have heard those internet gurus say, “Run fb ads” or “social media is the best place to go to”. As important as social media is to get results, email takes the lead.

Yes, social media is vital for interacting with your audience and forming a relationship. But in order to turn an audience into loyal paying customers, email marketing is what you want to start with.

Not to mention that, most marketers found that their ROI comes more from email marketing. For every dollar they invested, the ROI trippled, whereas it was hard to determine the ROI for social media.

Although email has less chance of being viral, it’s a more engaging platform for the subscribers.

Email done anywhere
The greatest invention that mankind has created was technology. Almost every person has a device of some sort.

Why am I telling you this?

As long as you have a device and access to the internet, you can run your business from anywhere in the world.

Yes, you can even use your phone to send out emails. Research shows that people are more interactive with their emails on smartphones and tablets. Which makes ten times easier for marketers like you and I.

If you think about it, you’re going to find a way to keep your audience interested. On top of that, with the rapid growth in the visual side of marketing, it’s all about keeping the audience interested and engaged.

Email helps maintain a low-budget
This is an important factor that alot of marketers keep in the front of their head.

Email marketing is one of the best ways of marketing because of the low-cost to invest in it. As a marketer, you want to maximize the sales while maintaining a good budget.

While other forms of marketing, e.g. Fb Ads, Google ads etc can be costly, email marketing comes across as cost-effective. It is known for a small business starting out on a low budget, to be one of the best digital marketing tactics.

I mean, if you were to take advantage of email marketing to scale and grow
your business, then why not take the opportunity?

Emails On Autopilot
One of the key reasons as to why email marketing is taking the lead in marketing is because of the automation.

It automatically sends out messages to your subscribers, keeps them updated with your campaign and saves you alot of time and money.

Email automation also changes a lost customer into a potential customer.

For example, if a customer comes across your website and clicks to another page, they are followed up by an email. To conclude, it’s just good marketing and it helps retaein customers.

Tracking is easy
Another benefit of doing email marketing is, keep track of the numbers is easy. This is a big help for marketers improves the way they market to their audience.

Furthermore, you can keep track of the different buckets of subscibers. Those who open your emails and those who don’t open them. And what products interest them and all that kind of information.

In conclusion, email marketing has and is the king of marketing. No matter how much money you put into fb ads – $1 in and $2 out concept – email marketing will save you in the long run.

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Email marketing is simple when you know what to do to get from A-Z. In fact, it’s the only system that I’ve known that actually gets you loyal subscribers:

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