Kartra vs. Clickfunnels: Which Is Suitable For You [2019]

Kartra vs. Clickfunnels: Which Is Suitable For You [2019]

If you’re looking for a marketing platform where you can run your online business without hiring programmers or advanced tech skills – then your choice may come down to Kartra vs Clickfunnels.

Clickfunnels came out in 2014. It is one of the most popular online sales funnel and landing page builders software in the industry. It helps businesses sell their products and services online.

Clickfunnels gives you a variety of pre-designed, proven sales funnels with pre-built sales page templates that allow you to launch within minutes. You won’t have to rely on tech-savvy people anymore.

They also do page split-tests, tracking, membership sites, and send follow-up emails and SMS messages.

Kartra came out in 2018. It’s also an online sales funnel builder like Clickfunnels, but what makes it unique is it gives you the marketing tools you will need for an online business, all in one place. It includes an email autoresponder, split-testing, hosting, landing pages, tracking, and more.

Today, we’re going to review Kartra and Clickfunnels to see which one is suitable for you and your business needs.

Kartra vs. Clickfunnels: Review Summary

This is for those who want to know the bottom-line and how these two services can best help grow your business.

Kartra and Clickfunnels serve two different purposes.

Clickfunnels is mainly used to help you build high-converting sales funnels fast and easy. So if you’ve got a range of products that are ready to be sold and a clear outline of your customers journey (sales funnel), then Clickfunnels is your preferred choice.

The entry level price is $97USD.

Kartra is an all-in-one business platform where you can build your landing pages, sales pages, membership sites, online courses, email autoresponder sequences, and handle payments – in one place. The entry level price is $99USD.

If you want to run your business with all the essential tools you will need from one single platform, Kartra is our recommended option.

The remainder of this report details the differences.

Kartra’s Biggest Plus:

It’s your one-stop-shop solution to running your online business for $2 more than Clickfunnels. You get more useful tools bundled up for only two dollars more (e.g. affiliate program, email, video hosting, page builder, membership etc).

Kartra’s Biggest Downside:

Its sales funnel builder isn’t as good as Clickfunnels and they lack integrations with third-party apps (e.g. Getresponse, Mailchimp, Aweber etc).

ClickFunnels Biggest Plus:

It’s the fastest and best sales funnel builder online. You get proven high-converting page templates that you can easily plug-in and edit for your own business.

ClickFunnels Biggest Downside:

To get the other features such as Actionetics (email autoresponder) and Backpack (affiliate management tool), you have to pay more money. $297 USD.
Not a significant amount if you are a business already producing consistent cashflow.
If you are a beginning business or start-up, this could be hard on cashflow.

So What Does That Mean For You?

Kartra or Clickfunnels?

They both are great platforms however, it really depends on what your business needs and what results you want to get. Do you want to:
– build a list
– product launch
– sell a membership site, etc.

And how much can you afford?

If you’re more concerned about the price or looking for a platform that can do everything for you, Kartra will be your best option.  It offers more tools and services for an extra $2 than Clickfunnels.

In this post, we go even deeper to compare “same-same” and “same-different” areas of each software to help you decide clearly on which would help you the most.

Kartra vs Clickfunnels: Common Features
Kartra vs Clickfunnels: Differences
Kartra vs Clickfunnels: Pricing
Kartra vs Clickfunnels: Conclusion
Kartra vs Clickfunnels: Recommendation

Kartra vs Clickfunnels: Features

In this section, we’re going to focus on what these two platforms have in common.
Here is a quick comparison .

Common Features

1. Drag’n’DropYesYes
2. Pre-built Templates

  • Landing pages
  • Sales pages
  • Upsells, Downsells, OTO pages
  • Membership sites
  • Thank You pages
  • Download pages
3. Membership Site BuilderYesYes
4. Split-testingYesYes
5. Track AnalyticsYesYes
6. Customizable Shopping CartsYesYes
7. Custom DomainsYesYes
8. ResponsiveYesYes
9. WordPress IntegrationYesYes
10. Easy-to-UseYesYes
11. Affiliate ProgramYesYes
12. Share & Clone FunnelsYesYes


1. Drag & Drop Builder

If you don’t want to get caught up in the technical aspects of building web-pages, this drag & drop function will save you the stress. You don’t need any coding skills. You literally just drag & drop elements – such as text, images, videos, and buttons – wherever you want within a page.

This gives you an immediate view of how your website will look and what your customers will see too. At the same time, you can customize & edit content straight away, without the hassles of hiring a web programmer to do it for you.

2. Pre-Built Page Templates & Funnels

Another awesome and valuable feature is the pre-built templates both Kartra and Clickfunnels have stored in their systems. These templates vary from landing pages, sales pages, checkout pages, membership pages, homepages, thank-you pages, download pages, etc. On top of that, they also give you pre-built funnels.

The great thing about these templates is that they save you time & hassle of creating your own pages from scratch. You can choose any template that you want, change the content to suit your niche and you’re good to go.

3. Membership Site Builder

You can also host all your membership sites and digital courses in Kartra and Clickfunnels. This means you won’t have to use any wordpress plugins like MemberPress, OptimizePress. Neither will you have to pay to use platforms such as Kajabi or Teachable?

4. Split-Testing

One of the most important things in any business is split testing. Identifying what converts better and generates better results.

Kartra and Clickfunnels have built-in split-testing functions which allows you to test and track different elements on a page or pages in your funnel. With this, you can see what works and what doesn’t and then grow with it.

5. Tracking & Analytics?

They both have their own individual tracking tools. Meaning, you don’t need to spend extra money on a tracking software like ClickMagic.

You can see how many people have clicked on a link, visited a page, and opened an email – all in one place.

6. Built-In & Customizable Shopping Carts

Kartra & Clickfunnels both have their own built-in shopping cart pages which you can change however you want. You’re not restricted to standard ugly-looking checkout pages by Paypal or any other payment processor.

With your own customizable shopping carts, you can set up monthly payments; add subscriptions, place order bumps, or setup links to upsells and downsells.

7. Custom Domains

When you create an account with any of these two services, your domain will automatically have “Clickfunnels.com” or “Kartra.com” extensions at the end.

For example: YourDomain.Kartra.com.
The main reason for this is because you’re hosting your webpages on their platforms.

Fortunately, they’ve got a feature that allows you to put your own custom domain in. This will hide the “Kartra.com” and “Clickfunnels.com” domain extensions from appearing in your website links.

8. Fully Responsive

Every page you create is automatically responsive for any device with any screen resolution – whether it’s computers, mobile devices, tablets, or ipads.

9. WordPress Plugin Integration

One of the great things about both platforms is their ability to work in with your WordPress site.

If you want to use Kartra and Clickfunnels but continue to work with your WordPress site, this plugin feature allows you to do so.

For Kartra, it’s simply a matter of copying a simple code and then pasting it onto your site.

For Clickfunnels, it’s just downloading their free WordPress plugin and then signing into your own account. Super simple!

This way you don’t need to transfer all your content or material over to Karta or Clickfunnels.

10. Run Multiple Businesses From One Account

This applies to people who want to operate multiple businesses from one account with Kartra or Clickfunnels.

If you choose to go with Kartra, it’s recommended that you set your business details under a general company name (ie. 3MinuteNewsletter LTD) rather than your actual business (i.e PocketMoneySecrets). The reason is because this is what will show, on default, on all your pages, email footers, contact forms, etc. If you want to host multiple domains in Kartra, you’ll have to pay an extra $10 a month per domain.

With Clickfunnels, you can easily build and manage as many businesses as you want and add as many custom domains (for free) as you want in your account. You’ll just have to upgrade to a higher package for more funnels and pages.

11. Easy-To-Use Interface

There is no point in growing your business on either platforms if you dont know how to navigate through their interface.

If you’re really new to both page builders, it will take some time to learn Kartra and Clickfunnels. Once you know how to use them, creating your pages and funnels will be fast and easy.

Here’s screenshots of how their interfaces look like:



If you’re really new to both of them, it will take time to get to grips with. Once you’re able to get yourself around how their systems and pages work, creating things fast and easily won’t be a problem.

Overall, they both have simple, user-friendly interfaces.

12. Share and Clone Funnel Templates.

Kartra and Clickfunnels gives you the option to share your funnels as well as duplicate someone else’s funnel.

This is handy if:
• You want to clone someone else’s entire funnel and pages
• You want to share your funnels/pages with others or clients
• You don’t want to invest the time building your own funnels and pages from scratch.

13. Build Your Own Affiliate Program (& Army)

No need for JVZOO, Clickbank , or any affiliate management program.

You can create, assign, manage and track affiliates in Kartra and Clickfunnels using their built-in affiliate management systems.

Kartra gives you this feature in all their payment packages.

Clickfunnels, on the other hand, locks their affiliates tool called Backpack, in their top-tier plan which is $297 USD a month.

Different Features

Okay, so we know what they have in common.
Now let’s look at what makes them different.

1. Built-In Email Marketing SystemYes
Comes in their base plan $99
2. File Hosting (PDF, Images, Files)YesYes
3. Video HostingYesNo
4. Custom-Tailored Marketing Based On Website Visitor’s ActionsYesNo
Done For You Campaigns
(Includes pre-built funnels, email sequences, and list segmentation)
How-To Video Tutorials (education)NoYes
7. Your Own Support HelpdeskYesYes
8. Membership Site Customization
– Color Design
– Membership Site Layout
– Save Custom-Built Templates
9. WordPress IntegrationYesYes
10. Easy-to-UseYesYes
11. Affiliate ProgramYesYes
12. Share & Clone FunnelsYesYes

3. Video Hosting Yes No
4. Custom-Tailored Marketing Based On Website Visitor’s Actions Yes No
5. Done For You Campaigns
(Includes pre-built funnels, email sequences, and list segmentation) Yes No
6. How-To Video Tutorials (education) No Yes
7. Your Own Support Helpdesk Yes No
8. Membership Site Customization
– Color Design
– Membership Site Layout
– Save Custom-Built Templates No Yes

1. Built-In Email Marketing System In Standard Plan

Both Kartra and Clickfunnels offer email marketing systems that are already built inside their platforms. They have the capabilities that any other autoresponder services provide. That includes collecting customer names and emails, creating emails, building follow-up sequences, sending out emails, list segmentation, tagging, and more.

But how you actually get their built-in email marketing systems are different.
Kartra gives you their email system in all their payment plans.

Clickfunnels calls their email autoresponder “Actionetics” and it’s locked in their upgrade plan ($297 USD per month).

This means that if you want to have all your email marketing running with ClickFunnels, you have to pay three times as much money monthly to have access to them compared to Kartra.

If you don’t want to pay that amount but still work with Clickfunnels, you can simply integrate your chosen autoresponder service. Most users do this.

2. File & Video Hosting

If you have digital files and a lot of videos, you can upload them straight into Kartra. This takes away the pain of uploading your files into various services like Amazon S3 and Vimeo; then getting your file links and embedding them into your webpages. Kartra allows you to upload and access all your things in one place. The disadvantage is file streaming costs. With Kartra, this is a variable add-on cost. You need to keep an eye on it. Or you may be lumbered with an unexpected huge bill.

Clickfunnels, on the other hand, can handle all your digital assets too, but not videos. Digital files include images, PDF’s, zip files, word documents, and excel spreadsheets.

This means you will have to upload your videos to a video service like YouTube, Vimeo or Wistia. And then get their embed codes to out into your Clickfunnel pages.

We personally use Vimeo to host all our videos and Amazon S3 for holding digital files. One of the reasons why is because we can use our videos and files on multiple services like WordPress, Udemy, Kajabi etc.

3. Control What Content To Show Based On Your Website Visitors Actions

One of the most powerful advantages Kartra has over Clickfunnels is the ability to adapt your website messaging to match different types of visitors. This is called Behavorial Adaptive Marketing (BAM).

There are different types of people you can expect to land on your website:
• Those who are new to your website
• Those who have already visited a page before
• Those who have subscribed to your email list
• Those who have already bought a product from you

If you’ve been online for a long amount of time, you’ll know that each type of visitor (above) requires different marketing in order to get them to take action. The language and the marketing messages you use to a buyer who has already bought from you vs. someone completely new is totally different.

In Kartra, you can adapt your messaging, headlines, offers, emails, pages, copy, even little things like color buttons, payment plans and more according to your intentions and the visitor’s behavior.

Example of BAM: Promoting Membership Site Builder
First time: Stop Losing Leads!
Returning: Welcome Back!
Buyers: Ready To Learn?

This is a simple function that Clickfunnels doesn’t have. Instead, Clickfunnels shows your customers everything you’ve set in your funnel from start to finish.

4. Kartra’s Done For You Campaigns

As mentioned earlier in this post, both Kartra and Clickfunnels have pre-built funnel templates.

Clickfunnels has a lot of pre-set funnels for targeted business goals – to run a webinar, sell a product, sell a membership site, generate leads, etc.

In any business, sales funnels is only one segment. There is still the email sequences to setup, the lists of leads that you need to segment, and many other tasks to be done. Clickfunnels only serves a part of the business-pie.

Kartra gives you the whole, lock stock & barrel – funnel templates with email follow-ups, list segmentations, and tagging all done for you. They currently have 12 fully-blown out done-for-you campaigns that you can choose from. All you need to do is change the content within the pages and emails to suit your market and then you’re ready to launch.

5. Tutorials

If you’re tech-savvy and familiar with how page builders work, learning how to use both Kartra and Clickfunnels will be a breeze for you.

However, if you are not, then it’s critical that you have access to online tutorials.

Clickfunnels has been around for a long time and there’s no doubt you’ll find thousands of tutorials on how to use it. In fact, they have their own knowledge-base with hundreds of step-by-step tutorials.

Kartra is still fairly new and it can be quite hard to find detailed walkthroughs on how to do this/that in Kartra. We usually refer back to the Kartra Facebook Group for help or quick guidelines from other users. Kartra users are usually ex-Clickfunnels users who have the funnel-knowledge, and adopt their experiences to fly higher with Kartra’s extra features for minimum costs.

Kartra do have their own tutorials and training called “Kartranaut Training Program”. This is good for anyone new to the program. We’ve found it to be a lot more helpful as we went through the phase of building out our first funnel and membership site. It’ll be the first thing we recommend you to check out once you’ve opened up an account. Spend 1-2 hours learning how to use the software so you can get the most out of it.

6. Your Own Helpdesk

Great customer support is always going to be a key element in a SAAS (software as a service) business.

Kartra can host your very own Customer Support Helpdesk.

That includes a ticket system, a knowledge base management system and also live chat support which you can use to provide immediate support to your clients.

Clickfunnels doesn’t have this component. You’ll have to integrate with Zendesk which is a customer support software.

Therefore, if you’re expecting to get a lot of support tickets and customer enquiries, I recommend going with Kartra. Customer service automation.

7. Membership Site

Although Kartra and Clickfunnels can build membership sites for you, there are actually a few contrasts in their builders.

a) Color Customization

(ie. website, login page, registration page, and members portal page)

Kartra gives you more controls for your colors and pages.
Clickfunnels doesn’t. You’re limited to choosing a color for your site and your logo.

b) Membership Site Layout Flexibility

Clickfunnels has a standard membership look with no ability to change where things go or show.

Kartra gives you 6 different looking membership sites that are clean, professional, and can:
▪ Track students progressions,
▪ Drip-feed content,
▪ Create completion badges,
▪ Create tier-access levels

Overall, Kartra gives you a lot more membership site control functions.
In regards to Clickfunnels, their flexibility in design and layout is limited.

c) Save Your Own Custom Templates

One of the things Clickfunnels does have over Kartra is the function to save custom-built templates.

If you are looking at building a membership site that follows a standard page format, you have to build your lesson pages from scratch. This is the only downfall with Kartra when it comes to building out membership sites.

Clickfunnels have the perfect little tool to save whatever you custom-build as a template and then duplicate again and again. Saving templates saves you time and hassle of rebuilding stuff out.

Kartra vs Clickfunnels: Pricing Comparison

It’s one thing to know what they’re good and bad at, it’s another to actually know how much they cost per month.

We all have budgets to consider, right?

Checking prices is always a must-do before investing in any tools.


Kartra offers 4 pricing models.

You can sign up to their 14-Day trial plan for $1.
Once your trial ends, you are billed according to the payment plan you choose to go with. I’ll go into detail for the first 2 plans because they are probably the only ones you will choose in Kartra.

1. Starter Plan – $99/month
In this package, you will be allowed:
– Up to 2,500 contacts (email list)
– Send up to 15,000 emails
– Build 100 pages (including sales pages, thank you pages, landing pages etc)
– Sell 10 products (membership site, products, upsells. OTO’s, etc).
– 1 membership site
– 1 custom domain

2. Silver Plan – $199/month
– Up to 12,500 contacts
– Send up to 125,000 emails
– Unlimited pages, products, and membership sites.
– 3 custom domains
– Unlimited follow up sequences

The rest of the plans will apply to anyone who has more than 13,000 contacts in their email list. Kartra’s advanced plans basically give you everything with no constraints. The only differences will be the number of contacts you’re allowed and number of emails you can send out. Here they are:

Gold – $299/month
– Up to 25,000 contacts
– Send 250,000 emails

Plantinum – $499/month
– Upto 50,000
– Send 500,000 emails

The biggest plus Kartra has over Clickfunnels is it gives you an all-inclusive marketing platform, for an extra $2 than Clickfunnels.

Kartra would be ideal for you if:
⮚ You don’t want to pay for monthly subscriptions with various online tools
⮚ You don’t want to mess around with a lot of integrations
⮚ You just want to have everything operated from one platform


Clickfunnels only has two payment plans. One charges you $97 a month, while the other costs $297 a month. You can also register for a 14-day FREE trial with them. This trial is similar to Kartra, except you don’t pay anything to get in.

1. Standard Clickfunnels – $97/month
What you get in this plan includes:
– 20 funnels
– 100 pages (landing pages, sales pages, thank-you, download, OTOs, etc)
– 20,000 monthly website visitors
– Unlimited contacts ( host email addresses in your Clickfunnels account)
– 3 custom domains
(You can run 3 different businesses with separate domains)

2. Etison Suite – $297/month
In this plan, you get everything that’s in the standard plan, unlimited.
Unlimited funnels, pages, monthly visitors, email contacts, and custom domains.

Plus, you also get:
– Access to Actionetics which is Clickfunnels own email autoresponder that handles all your email lists, email sequences, follow-ups, and broadcasts.
– Access to Backpack which is Clickfunnels affiliate management tool that allows you to create your own affiliate program out of your business.

The real difference between the two plans is the constraints, as well as the additional tools like Actionetics and Backpack.
If 20 funnels are enough for you to run and operate your business, then you can stick with the basic plan. If you want to have your own affiliate program or want to manage your email systems within Clickfunnels and eliminate any third-party email software, then the Eitson Suite is for you.


Both Kartra and Clickfunnels offer features that can help your business get started or grow.

Which one is better for you, depends on where you are at in your business and the result you want to get – sell a product, get more sales & conversions, build your list, etc.

Kartra is ideal for:

➔ Startup marketers who have a product ready to sell online.

➔ People who want an all-in-one solution, where you don’t have to spend time integrating various services with Zapier.

➔ People who are on a budget and cannot cover expenses for other services – video hosting, web hosting, email autoresponder, split-testing & tracking, sales funnel builder, and membership site builders. Kartra is your one-stop-shop for all your business needs.

➔ People who want the ability to create unlimited pages and have unlimited visitors.

➔ Marketers who want to get done-for-you funnels with pre-built email sequences and automation systems ready to go.

Click Here To Get Started With Kartra = Affiliate Link

Clickfunnels is ideal for:

➔ Marketers who just want effective sales funnels.
You probably already have an email service provider, a website, and a product elsewhere – all you need is a sales funnel to get traffic and sales.

➔ People who prefer going with software that has been in the marketplace with a well-known reputation and has plenty of support videos to help you.

➔ Advanced marketers who want to increase their traffic, optins, and conversions.

Click Here To Get Started With ClickFunnels link

Review Recommendation:

Kartra is the service you’re looking for if you want to save lots of money and have all your business tools operating from one source.

Clickfunnels is the tool that you want if you’re focused on building highly-effective sales funnels to generate leads, increase conversion rates, and make more sales. Its biggest plus is the education that one gets from its creator/owner…Russell Brunson.