How To Get Your Emails Opened…Without Being A English Major Graduate!
Gone are the days where you could write meaningless crap.
Nobody wants to be bored.
Today, your customer wants you to connect.
And if you don’t, they will fly away.
So make sure you’re always connecting.
“How?” you may ask.
By talking about their concerns.
By writing about their pains.
By talking about them.
Not you. And your sucky product.
Focus on them.
And always be making suggestions about how their problems can be solved.
And how do you do that?
By personalizing each and every email you send them.
Talking to them personally about stuff that interests them.
By personalizing your emails, you show them that the relationship is about them. Not you.
Dale Carnegie covers this his book – How To Win Friends and Influence People.
He says something like…
“Become interested in the other person and what they desire the most”.
Too many marketers talk a lot of crap.
Usually because they are focused on making sales.
And not focused on their client’s pains and problems.
If you have walked their path, and really do understand their pains, this should not be hard nor difficult to do.
In fact, you will be able to speak from your own experience, with authority and help them move along the same path.
Just how I was able to help my fellow property clients.
I remember being short of cashflow to purchase a product.
And being desperate, I contacted my list.
There were some who responded and others that never got back.
Little did I realize that I was pushing them for the sale.
Rather than helping them solve their pains and problems.
In today’s online world, your customer wants you to connect with them.
To talk to their pains and problems.
By personalizing each and every email you send out.
If you want to find out more on How To Write Personalized Emails…Without Spamming Your Customers, click here.