How To Create Digital Products in 2020
It’s no secret…
Digital publishing has a special place in my heart.
I love it and RAVE about it all the time.
Why? Because there is so much opportunity with digital products right now!
With a little bit of work and the template I’m going to share in this post, anyone can learn how to create digital products.
It might seem intimidating just thinking about how to create digital products. It might seem like you need to be a great writer or make complicated videos. This couldn’t be further from the truth!
Creating digital products is far easier than most people think!
We call this digital publishing.
It’s been the key to many of my businesses for over a decade now.
Digital publishing is all about selling information.
Its about taking a passion and turning it into an information product that will help others. This can be the creator’s passions or the passions of a group of people in a viable niche market.
The key is to create content around that passion, package it, and sell it. People want this information because it helps them solve problems. It helps them change their lives for the better.
But digital publishing is more than simply writing a book.
It comes in 3 distinct forms, and the best one depends on the creator and the message they want to convey.
If you’ve ever wondered how to create digital products, you’ve finally come to the right place.
Three Forms Of Digital Publishing
This is easily the most common form of digital information product, and it’s a great option for people who don’t know how to create digital products.
It’s easy to create and full of value.
Written products include things such as eBooks, blogs, reports, newsletters, and worksheets.
The best part is, that people who want to create a written digital product do NOT have to be a good writer.
There are other ways to create them, such as transcription or outsourcing.
This kind of digital information product is becoming more and more popular every year. It includes formats such as audio courses, music, guided meditation, and podcasts.
People can listen to audio while doing other things, like driving or working out. That’s what makes it so appealing.
It’s possible to purchase a special “podcast microphone” off Amazon for less than $200. And Audacity, for example, is awesome free audio software. With these inexpensive startup costs, audio content can be created for next to nothing.
While it’s common to think video is difficult to create, it actually isn’t! Things like presentations and video courses have a high perceived value too. And all that is required is a computer and a good microphone.
A camera isn’t even necessary!
Creating a kinetic video requires still images on the screen and narration.
It’s like a recorded PowerPoint presentation. Of course, a camera can be used to film moving images if the time, resources, and talent to do so are available.
And for those who aren’t an expert in their niche? No problem. Even newbies can still create a video product. Simply interview experts in the chosen niche and let them provide the content!
Again, the 3 types of digital products are:
And there are 3 ways to create these products.
We all know DIY — Do-It-Yourself.
This is the more difficult, time-consuming way because you have to learn how to create digital products. But it will cost less money. And it’s also extremely rewarding to actually create a product.
When doing a DIY digital product, any of the product types can be created. There are tools that will help and that cost little to nothing.
A written product is a great choice for anyone who can write well. It’s also the simplest type of product to create. All that is needed is a computer with Microsoft Word and the ability to create a PDF file. That’s it!
With these simple tools, that most of us already have, anyone can create:
- Written courses
- Anything else the imagination can come up with!
Creating an audio product DIY style is also easy. There is a great free tool called Audacity. It has everything a person needs to create quality audio.
With a good, clear speaking voice and some very basic tools, an audio file can be used to create:
- Audio courses
- Guided meditations
- And more!
DIY video products are probably the most intimidating. But they don’t have to be. There isn’t even a need for a video camera! Although one can certainly be used.
Camera options include something as simple as the camera on a smartphone or a webcam. All that is needed is good lighting.
But without a camera, great video content can be created. There is some fantastic screen-capture software out there, including Camtasia, Screenflow, and the free option, Screencast-O-Matic. With these, it’s simple to create:
- Video courses
- And more!
When creating a DIY digital product, it’s important to remember a few critical content tips. First and foremost, the content must provide VALUE to the audience. They need to get something out of it, or it’s useless.
The content should also have a solid structure that includes systems and techniques to allow people to easily understand and implement the content. This will ensure people get the most out of the content. And it will keep them coming back for more.
Finally, BONUSES should be offered with the product. Bonuses make the product more enticing. They add value. They get people excited. In fact, some people buy the product just to get the bonuses! So the more bonuses, the better.
Fortunately, if DIY is too daunting, there are other options…
Outsourcing simply means paying someone else to create the product. This option takes less time and effort, but it costs more money. The key is to find an expert, someone who already understands how to create digital products.
When looking for someone to create a product, hiring a freelancer is the best route to take. Freelancers are highly experienced in their field. Plus, they are easy to find. There are so many great platforms through which to connect with freelancers, such as:
But it is important to understand how to work with a freelancer. Hiring someone who is qualified and can get the job done is important. Here are some important tips for working with freelancers:
- Establish a budget before posting a job. Make sure the budget is fair for everyone.
- Be detailed when writing the project description. The freelancer can’t submit an accurate proposal if they don’t know the job details. Include word count, deadline, and any other pertinent information.
- Engage with the freelancer. Start a conversation and get to know them.
- Create an outline and provide examples of related products for reference. This will give them a greater understanding of the desired product.
- Review and give feedback quickly (don’t wait until the last minute). The freelancer will appreciate promptness.
Now, of the first 2 options for creating a digital product, one took a lot of time and little money. The other took little time, but required more money. The third way requires a little of both time and money, but it’s POWERFUL.
Let’s take a look…
- Leverage Someone Else’s Work
This is an incredibly powerful (and smart) and secret way to create a digital information product!
By leveraging off someone elses knowledge and experience can save you loads of time and mental aswell as physical work.
There are plenty of niche experts out there. They already know everything there is to know. And they are generally happy to share their knowledge. The key is to leverage that knowledge.
There’s 2 ways you can use this to your advantage:
- Interview Experts
Find the experts in the chosen niche and interview them. That’s all there is to it.
Devise a set of questions and then conduct the interview. This is so easy to do. Simply record the interview for an audio product. Transcribe it for a written product. Or make a screen-capture video for a video product.
For example, if the product is a fitness course, find a personal trainer. Interview that personal trainer, pay them up front, and use their interview as a digital product.
That is really all there is to it!
- Hack Existing Products
Find top 3-5 books / courses on your area of interest. If you haven’t already – buy them.
Pick out common chapters and then add your twist to it.
If there are parts which are hard for your audience to understand – break it down and simplify it. If you think there are parts that requires you to explain even deeper or needs a tutorial – create the assigned video.
Whatever you do, go through the content from the eyes of your audience.
Ask yourself, is this simple? Will they understand this? How can I break it down?
Only you will know how deep or shallow you should go within a topic.
It’s simple. Whether or not you’re an expert – always come from the point of view of your ideal client and ask yourself, is that understandable.
Creating a digital product isnt hard at all if you know your content or someone who does.
All digital products are is just high-impact information that’s shared in 3 ways:
- Written – ebooks, pdfs, reports, checklist, worksheets, etc
- Audio – podcast or mp3
- Video – on-screen recordings (via Camtasia or Screenmac), live camera recordings, etc
Whether or not you have knowledge on the niche you’re going into, there are multiple other ways for you to create a digital product, and that is by:
- I.Y – Doing it yourself. Write it, record it, or/and record it.
- Outsource it to others who are experts on sites such as Upwork, Guru, Fiverr, Iwriter & Freelance
- Leverage Off Others – by Interviewing them, or
– Hacking top 5 books/courses
Once you understand how to create digital products effectively, you have one of the simplest ways to make passive income.